Cost and Value (IM 609)

A $150 bottle of wine takes almost the same time as to makeĀ  $30 bottle of wine. A $50 worth of Nike sneakers can last as much a $200 worth of Nike pairs. In most of the cases, the cost of the stuffs is not relevant. The cost cannot add value to the stuff. And…

Establishing your brand (IM 348)

Brand is the story about you, your vision and the thing that you have accomplished as a brand. Establishing a brand is very tough but it is very important to monopolize the market. Everybody go for the branded products because it belongs to them or it makes them feel that it belong to them. To…