What is the greatest force (IM 728)

Most people say that the greatest force of world is human’s mind and wisdom. Some argue by saying the physical strength and mental toughness is what drives human forward. But both of these arguments might not be correct. Let’s go back to history: if it was true how did Homo sapiens became dominant over Neanderthal…

The Pepsi’s challenge (IM 672)

In the 1980s, the Coca-cola company was nervous about its future. Before 1980s, coke was dominant when it came to soft drinks but in the early 80s, Pepsi was close to coke making the Coca-cola company nervous about their future. The taste test was done between the Pepsi and the coke, where the sip of…

Cost and Value (IM 609)

A $150 bottle of wine takes almost the same time as to make  $30 bottle of wine. A $50 worth of Nike sneakers can last as much a $200 worth of Nike pairs. In most of the cases, the cost of the stuffs is not relevant. The cost cannot add value to the stuff. And…

Culture (IM 391)

“One of the key insights from Bushido is that a culture is not a set of beliefs, it’s a set of actions.”    — Ben Horowitz A culture is the core value that defines the way we do our work. It is the way we act. A company’s culture is the way the company works…

Loss and Gains (IM 383)

There was a research done with monkey and apples. A monkey was given an apples and observed that he was happy. And he was given two apples. But when one of the two apple was taken away from him, he was so freaked out even though he still had one apple. Human beings react in…

Embrace reality (IM 377)

Reality is harsh. It’s hard to accept it sometimes. But when we start to embrace reality not only in the good time but also in hard times then we start to see world differently. In other word, we won’t struggle with any problems or we won’t get stuck with any difficulties. All pain and discomfort…

Initiation (IM 372)

Everybody want to do something great but they never execute on it. There may be many reasons like fear, lack of determination and skills. There  must be a initiator to initiate the work who can inspire them to do it. The only way to get initiative is to take it. It’s never given. Some people…

Establishing your brand (IM 348)

Brand is the story about you, your vision and the thing that you have accomplished as a brand. Establishing a brand is very tough but it is very important to monopolize the market. Everybody go for the branded products because it belongs to them or it makes them feel that it belong to them. To…

Execution is essential. (IM 347)

Ideas are like flames of fire. It flames high when we execute on it and it goes away when we don’t execute. Ideas come and go. It will remain an idea unless we execute on it. Tactics and strategy all are great but nothing surpasses execution: the real work. So, execution is essential; it keeps…

Nike Vs Hyatt (IM#307)

If a Nike announced that they are going to open a hotel, we can predict how it would be like. But if Hyatt announced that they are going to start making shoes, we have no idea what the shoes would be like. Why is it so? It’s because Nike is a brand, but Hyatt just…