We all are concerned of selling our product but nobody cares about the problems faced by the costumers. We should be selling the solutions to the problem, but we are selling products.
We care about our product. We care about the ROI, but we don’t have a clue what impact that product has brought in people lives.
Instead of focusing on selling our product, we must provide solution to the problems in peoples life. Most importantly, investors should change their questions from what product do your company offer to what problems do your company solve. This will give rise to a revolutionized and long-lasting company for humanity.